Cyrus Hernstadt

Design, Branding & Identity, Events



→  Newlab
    →  Pilot Showcase 
    →  New Climate Futures
    →  Social Media
→  Dair Press
→  Dora
→  The Hub
→  Pyka
→  Casa Moderna
→  Against The Grain
→  Portland Plantmilk Co.

Branding, Web Design

The Dora is a fictional rebrand of the Zedwell budget hotel in the historic Trocadero Building in London. It uses AI imagery to create a fresh, playful take on the buildings storied past, enlivening the budget hotels digital footprint and customer experience. 







The London Trocodero was built in 1896 by Joseph Lyons, a Restaurateur and Illustrator, as the flagship of his 200+ location tea house and restaurant chain. No expense was spared in construction, and the Trocodero’s elegance and proximity West End theaters made it a jewel of the London dining scene until it’s decline in the 70’s.

Joseph Lyons illustrations were a great inspiration for the brand –  the name “Dora” comes from one of his party invitations, and the logo treatment is influenced by his lettering style.










© Cyrus Hernstadt 2025